JSON-LD Schema Cheatsheet

Last updated: May 16, 2026 · SG Systems PTE. LTD.

AI engines extract structured entities, not prose. Clean JSON-LD makes your brand, facts and answers machine-resolvable — which is why AnswerRank's technical audit checks for these exact types. Embed each as a <script type="application/ld+json"> block.

Organization (site-wide, in your root layout)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://example.com",
  "logo": "https://example.com/logo.svg",
  "sameAs": [
    "https://twitter.com/yourco",
    "https://www.linkedin.com/company/yourco"
  ]
}
</script>

WebSite

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Your Company",
  "url": "https://example.com"
}

FAQPage (the highest-leverage type for AEO)

Direct question/answer pairs are exactly the shape an answer engine wants to quote. Put these on pricing, product and support pages.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does it cost?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Plans start at $0. Paid tiers from $49/mo."
    }
  }]
}

Product + Offer (for pricing / plan pages)

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Pro plan",
  "description": "Everything to track and improve AEO.",
  "offers": {
    "@type": "Offer",
    "price": "49.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}

BreadcrumbList

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com" },
    { "@type": "ListItem", "position": 2, "name": "Pricing", "item": "https://example.com/pricing" }
  ]
}

HowTo (step-numbered guides)

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to translate a podcast",
  "step": [
    { "@type": "HowToStep", "name": "Transcribe", "text": "Generate a transcript." },
    { "@type": "HowToStep", "name": "Translate", "text": "Translate the script." },
    { "@type": "HowToStep", "name": "Re-voice", "text": "Clone the voice and synthesise." }
  ]
}

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